Transformed Beyond Identity CEO Jasson Casey’s LinkedIn presence from minimal activity to a weekly cadence of posting thought leadership, customer stories, and industry commentary. Developed his voice, aligning content with marketing campaigns and establishing him as a cybersecurity thought leader.
Results:
- +500k impressions, 934% YoY growth
- Interactions up 143%
- Grew number of posts by 900%
- Engagement rate more than doubled from .8% to 1.9%
- Repurposed his content for boosted paid campaigns on LinkedIn, increasing paid conversion on LinkedIn from <1% to 3%+
Thought Leadership
Watch the video here
Marketing Campaigns
Post with 100k+ impressions. Video production support from GlassHorse Productions. See here.
Watch the video here
Watch video here
Watch video here – video clip created by podcast agency
Darcey Pittman 